Thoughts from Luis Calvillo on building startups, launching apps, and founder life. I write about my experience building WhattaEat and lessons from running a startup.

Every day, founders launch apps they believe in. And most of them die within 30 seconds. Not because the idea is bad. It’s because the first 30 seconds don’t deliver value. I built the App Canvas: a simple framework designed to reduce Day-1 churn and help you build apps people actually open daily. Hey,…

One of the biggest reasons a startup fails isn’t because the product is bad – it’s because founders wait too long to launch their MVP. My most important piece of advice:Get it out there, even if it’s rough around the edges. Shipping it early lets you validate your idea, hear what actual users think,…

Deciding where to eat should be easy. Yet it often becomes frustrating when searching through written reviews, photos, and restaurant listings. Most websites and apps show ratings and written opinions from strangers, but they rarely answer the question that people really care about: Would someone I trust recommend this place? Food is a sensory experience,…