Luis Calvillo

Blog – Apps, Startups, & Founder Lessons

Thoughts from Luis Calvillo on building startups, launching apps, and founder life. I write about my experience building WhattaEat and lessons from running a startup.

  • 10 Mistakes App Founders Make Before Launch

    10 Mistakes App Founders Make Before Launch

    Many app founders spend so much time building products they believe people will love. Then reality hits, and those apps fail before they ever get any real traction. The problem is not always that the idea is bad, the founder is not talented, or the market is too crowded. Most of the time, the…

  • The App Canvas: A Framework for Building Apps People Open Daily

    The App Canvas: A Framework for Building Apps People Open Daily

    Every day, founders launch apps they believe in. And most of them die within 30 seconds. Not because the idea is bad. It’s because the first 30 seconds don’t deliver value. I built the App Canvas: a simple framework designed to reduce Day-1 churn and help you build apps people actually open daily. Hey,…

  • Why Founders Should Launch Their MVP Early (Before It’s Perfect)

    Why Founders Should Launch Their MVP Early (Before It’s Perfect)

    One of the biggest reasons a startup fails isn’t because the product is bad – it’s because founders wait too long to launch their MVP. My most important piece of advice:Get it out there, even if it’s rough around the edges. Shipping it early lets you validate your idea, hear what actual users think,…

  • Why We Built WhattaEat

    Why We Built WhattaEat

    Deciding where to eat should be easy. Yet it often becomes frustrating when searching through written reviews, photos, and restaurant listings. Most websites and apps show ratings and written opinions from strangers, but they rarely answer the question that people really care about: Would someone I trust recommend this place? Food is a sensory experience,…