Thoughts from Luis Calvillo on building startups, launching apps, and founder life. I write about my experience building WhattaEat and lessons from running a startup.

Every day, founders launch apps they believe in. And most of them die within 30 seconds. Not because the idea is bad. It’s because the first 30 seconds don’t deliver value. I built the App Canvas: a simple framework designed to reduce Day-1 churn and help you build apps people actually open daily. Hey,…