Latest Blog Posts
Thoughts from Luis Calvillo on building consumer apps, startup journeys, product development, and lessons learned from exiting ShredSpots to launching WhattaEat.
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10 Mistakes App Founders Make Before Launch
Many app founders spend so much time building products they believe people will love. Then reality hits, and those apps fail before they ever get any real traction. The problem is not always that the idea is bad, the founder is not talented, or the market is too crowded. Most of the time, the…
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The App Canvas: A Framework for Building Apps People Open Daily
Every day, founders launch apps they believe in. And most of them die within 30 seconds. Not because the idea is bad. It’s because the first 30 seconds don’t deliver value. I built the App Canvas: a simple framework designed to reduce Day-1 churn and help you build apps people actually open daily. Hey,…
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Why Founders Should Launch Their MVP Early (Before It’s Perfect)
One of the biggest reasons a startup fails isn’t because the product is bad – it’s because founders wait too long to launch their MVP. My most important piece of advice:Get it out there, even if it’s rough around the edges. Shipping it early lets you validate your idea, hear what actual users think,…